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Search Engine Optimisation 

Google only loves you when everyone else loves you first.

~Wendy Piersall

SEO is the practise of optimising a website so that it is search engine friendly. Search engines use algorithms  to determine which websites rank for each keyword. When you search for a keyword, phrase or term in Google, the search engine does some math to determine which websites are the most relevant to the terms you entered. An example of this would be Solicitor Dublin. When entered into Google the corresponding result would impact how much traffic your site would get.

The goal of SEO is to establish a keyword rich and relevant website for our targeted niche. Once Google has established that the website is relevant and picking up in popularity, it will start to “rank” the website for the necessary keywords.

SEO does not happen overnight, it can take weeks, months or even years depending on the niche. The more popular the niche, the harder it can be to rank. Our team will send you a full SEO report about which keywords to target so that we can rank your site as quickly as possible. 

The three essential elements for effective SEO are effective communication, highly quality backlinks and useful information for your traffic.


SEO will not be the same for each business. While some businesses will require a much greater amount of work, some websites will only require very little to get ranked. There may be a few reasons for this, such as your business only looking to target local customers or keyword competition may be very low. 

Whatever that is, we will ensure you are getting the most bang for your buck. Each month we will send you a detailed and easy to read report on the previous months work and the progress that is being made by your website.


Each SEO package will contain the same things. The only thing that will be different will be the amount of each. All packages will contain the same On-Page SEO. This means that each site will be built around an SEO friendly framework. This will include but is not limited to: Title Tags, Description Tags, Head section order, Keyword Tags, Word Count, Alt atributes, fully qualified links, Make Javascript/CSS External, Site Map, Robots.txt.

This is just a few, we have a 29 point checklist that we go through to make sure every on page factor is accounted for.

Off page SEO is where we earn our money. This means going through blogs, websites, articles and many other avenues to gain links back to your site. Google ranks your websites based on how many other websites link back to yours. These are called backlinks. 

There are two types, no-follow and do-follow. No-Follow backlinks are links that do not count as a vote and Do-Follows do count. This does not mean that No-Follow are not important. Google requires a solid, balanced portfolio of NF and DF backlinks.

To request a callback and hear more about our SEO packages click the links below.

SEO Dubin

For the smaller, more local business. The perfect plan for a new website, this includes everything your website will need to start getting noticed by Google and other search engines.


For the medium sized enterprise, such as a multi chain restaurant or an expanding business. This will get sites ranking a little quicker than the small package and is perfect for a new website.


For the established business. This package maximises what we have to offer our clients. We will meet with you to discuss future options to make the absolute most from your website.